The REAP Customer Centric Organisational Blueprint ® consists of two parts – the overall system (outer circle) addresses strategic context – the reality of business of today versus business of tomorrow through effective leadership based on an ethical foundation. . The second part  is the SCHEMA® Customer Centric Framework that describes the ‘Business System’ that  underpins effective customer management.  SCHEMA®, developed by The Customer Framework Limited, is by far the most sophisticated and integrated customer management model available, providing the framework that organisations need in order to build their capability and their  performance.

For detailed information on the Customer Centric Organisational Blueprint® please click here